Advanced Diploma in Digital Marketing in Kolkata
Master enterprise performance marketing and revenue growth with the Advanced Diploma in Digital Marketing in Kolkata at Acesoftech Academy. Master full-funnel media buying, server-side GA4 tracking, CRO experiments, and marketing automation with 100% placement support.
Accelerate Your Technical Career in Kolkata
Performance marketers operate at the intersection of psychology, data analysis, and scalable paid acquisition. Explore our foundational Digital Marketing Certificate Course in Kolkata or dive into dedicated channels with our PPC Course in Kolkata and Social Media Marketing Course in Kolkata.
Comprehensive 12-Module Curriculum
Advanced Digital Marketing Strategy & Unit Economics
CAC, LTV, payback periods, blended ROAS, and multi-touch attribution models.
- Industry-aligned hands-on practical exercises
- Enterprise architectural patterns and best practices
- Production-grade deployment and real-time debugging
Enterprise SEO Audits & Technical Crawling
Log file analysis, headless website rendering, crawl budget optimization, and schema graphs.
- Industry-aligned hands-on practical exercises
- Enterprise architectural patterns and best practices
- Production-grade deployment and real-time debugging
Programmatic SEO & Topical Authority Silos
Generating scalable landing pages with database templates, automated internal link structures.
- Industry-aligned hands-on practical exercises
- Enterprise architectural patterns and best practices
- Production-grade deployment and real-time debugging
Google Ads Enterprise Account Scaling
Portfolio bid strategies, script automation, high-volume search term mining, and PMax asset groups.
- Industry-aligned hands-on practical exercises
- Enterprise architectural patterns and best practices
- Production-grade deployment and real-time debugging
Meta Ads Scaling & Conversions API (CAPI)
Server-side GTM tagging, custom event parameters, creative testing frameworks, and vertical scaling.
- Industry-aligned hands-on practical exercises
- Enterprise architectural patterns and best practices
- Production-grade deployment and real-time debugging
Advanced GA4 & BigQuery Export
Connecting GA4 to Google BigQuery, SQL queries for cohort analysis, and predictive metrics.
- Industry-aligned hands-on practical exercises
- Enterprise architectural patterns and best practices
- Production-grade deployment and real-time debugging
Google Tag Manager Server-Side Containers
First-party cookies, Cloud Run server-side GTM setups, and client-side payload reductions.
- Industry-aligned hands-on practical exercises
- Enterprise architectural patterns and best practices
- Production-grade deployment and real-time debugging
Conversion Rate Optimization (CRO) & Heatmaps
Statistical hypothesis testing, multivariate tests, Hotjar recordings, and checkout UX tuning.
- Industry-aligned hands-on practical exercises
- Enterprise architectural patterns and best practices
- Production-grade deployment and real-time debugging
Omnichannel Marketing Automation
Connecting CRM pipelines (HubSpot/ActiveCampaign) with ad platform audiences via automated webhooks.
- Industry-aligned hands-on practical exercises
- Enterprise architectural patterns and best practices
- Production-grade deployment and real-time debugging
B2B Performance & Account-Based Marketing (ABM)
Targeting specific enterprise company lists on LinkedIn, personalized landing pages, and lead scoring.
- Industry-aligned hands-on practical exercises
- Enterprise architectural patterns and best practices
- Production-grade deployment and real-time debugging
Generative AI & Marketing Automation Workflows
Using custom GPTs for ad variations, automated video generation, and Zapier/Make automation.
- Industry-aligned hands-on practical exercises
- Enterprise architectural patterns and best practices
- Production-grade deployment and real-time debugging
Live Client Enterprise Capstone & 100% Placement
Manage an end-to-end commercial client acquisition campaign with senior agency placement support.
- Industry-aligned hands-on practical exercises
- Enterprise architectural patterns and best practices
- Production-grade deployment and real-time debugging
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Frequently Asked Questions
It focuses on advanced performance marketing, server-side data tracking with GA4/BigQuery, and scalable multi-channel acquisition.
Yes, you will run and optimize live ad campaigns on Google and Meta Ads under expert guidance.
Yes, 100% job placement support is guaranteed with mock interviews and direct agency referrals.
Google Ads, Meta Ads Manager, GA4, Server-side GTM, Looker Studio, HubSpot, SEMrush, and Hotjar.
Yes, we offer both weekday intensive classes and weekend batches for working professionals.
While beginners are welcome, this advanced diploma moves rapidly from core fundamentals to advanced enterprise execution.
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